Time Lime
Brand Identity Design for a Time Management or Productivity-Focused Bran
TimeLime appears to be a modern brand built around the ideas of time, structure, and clarity. The identity combines a clean wordmark with a symbolic icon inspired by citrus slices and segmented forms, creating a fresh and memorable visual system with a contemporary digital feel.
Logo Design · Brand Identity · Visual Concept · Digital Mockups
Brand Concept
The concept is based on the fusion of multiple ideas: lime or lemon, time, and line. The logo symbol visually reflects this philosophy through a segmented circular form that resembles a citrus slice while also suggesting division, timing, and directional structure. This gives the brand a smart, fresh, and concept-driven identity.
Color Palette
Lime Green — Fresh and vibrant green
Yellow-Green — Bright citrus accent
Black — Main background color
White — Used for the wordmark and contrast
Typography
Primary Typeface: A clean modern sans-serif typeface is used for the word TimeLime, giving the brand a minimal, professional, and digital-friendly appearance.
Secondary Typography: A simple uppercase sans-serif style is used for the supporting text and presentation captions.
